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Whether it’s presenting to the board or pitching for a new client, the success of any presentation is dependent on structuring a clear message and delivering that message with confidence and conviction.
Obviously, confidence is a crucial element but often the mere thought of giving a presentation can spark off many anxieties. Common worries associated with presenting are: not being able to control your nerves, feeling sick and/or panicky, mumbling or sounding hesitant, forgetting what you want to say, fearing the audience will be disinterested or switch off and being judged by others.
Feeling nervous is natural but there are some simple strategies you can apply before you start to speak to help control the nerves and make you feel more relaxed.
A good presentation needs to have a strong opening and ending and a clear structure. The opening and ending are the times when the audience’s concentration is at its highest so it is important to make the most of these.
A strong opening should communicate your key message to the audience and provide the audience with the motivation to listen to you. A strong ending should re-emphasise your key message to the audience and leave the audience with a final thought or question to ponder on.
You also need a clear structure to keep audience concentration and interest. Restrict the main body of your presentation to three main sections. This helps maintain a clear focus.
Treat each section as a self-contained unit with an opening and ending. This makes it easier to follow and helps the audience to remember the information. Also the more openings and endings you have, the more you maintain audience concentration.
To command the audience’s attention you need to speak with confidence and conviction:
The way you use your body language can also help you convey a confident and engaging presence. Stand in a strong open stance, with weight firmly on two feet before you start to speak. This will help you to appear calm, confident and you will be less likely to fidget or make nervous movements.
Try to gesture on some key words. This enhances the impact of what you are saying and creates a stronger visual impact. Share eye contact around specific members of the audience. This makes you feel as if you are having a conversation with individuals rather than speaking to them en masse.
Finally, try to enjoy your presentation. Remember, if you enjoy it your audience are more likely to as well.
Liz Banks is Managing Director of Skillstudio Limited.